Fast-Forward Branding: how social media and AI are redefining brand communication
The future of branding is no longer just about being seenβitβs about being authentic, relevant, and emotionally connected with consumers. In 2025, brands must go beyond social media presence and focus on building trust, engagement, and a lasting digital legacy. AI and social search are no longer just tools, they are key allies in shaping brand identity and creating meaningful consumer relationships.