A imagem que nΓ£o existe: e se a prΓ³xima campanha da sua marca nΓ£o tivesse ninguΓ©m real?
Num mundo onde campanhas com modelos gerados por IA se tornam comuns, o que acontece Γ autenticidade das marcas? Mariana Cerca Miguel analisa o impacto real da inteligΓͺncia artificial na confianΓ§a, na estΓ©tica e na ligação emocional no branding.
Fast-Forward Branding: how social media and AI are redefining brand communication
The future of branding is no longer just about being seenβitβs about being authentic, relevant, and emotionally connected with consumers. In 2025, brands must go beyond social media presence and focus on building trust, engagement, and a lasting digital legacy. AI and social search are no longer just tools, they are key allies in shaping brand identity and creating meaningful consumer relationships.
AI β Is our future in good taste?
What makes creativity truly impactful? Itβs not just technique or technologyβitβs intuition, sensitivity, and refined taste. True creatives see what others donβt, transforming the ordinary into something unforgettable. Whether in design, writing, or digital art, itβs the human touch that adds meaning and emotion, making every detail resonate deeply. No matter how advanced AI becomes, good taste and creative instinct will always be irreplaceable.